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Brent Gladney

Skills

WORK

 

Writing​

Editing

Creative

Advertising

Branding

SEO

Ecommerce

MS Office Suite

Adobe Suite

​

LANGUAGES

 

English

French

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Experience

SENIOR ADVERTISING
COPYWRITER

Jan 2023 - Present

DELAWARE NORTH

SENIOR CONTENT MANAGER

Mar 2022 - Nov 2022

PROVI

CONTENT MARKETING MANAGER

June 2021 - Mar 2022

PROVI

SENIOR
COPYWRITER

Oct 2017 - June 2021

ANTHOLOGY

CONTENT MARKETING SPECIALIST

Aug 2016 - Oct 2017

HODGSON RUSS LLP

  • Oversee all copywriting and brand voice execution for Delaware North's gaming properties

  • Work with Creative Studio team to craft new brand identities for Delaware North properties, including casinos, food & beverage offerings, events promotions and more

  • Conceptualize, write & edit advertising campaigns, including but not limited to radio, television, outdoor and digital

  • Managed media calendar to ensure all channels are used to market to each core audience of the business

  • Conceptualized, wrote & edited marketing campaigns, working with lead-gen and brand teams to maintain consistency and exceed KPIs

  • Built new editorial style guide to align company communications

  • Assisted with company rebrand, editing and rewriting our brand ethos, value propositions and positioning statements

  • Restructured and relaunched Provi Pulse data insights brand

  • Restructured newsletter design and content layout

  • Developed and promoted lead-gen resources, including downloadable eBooks, templates and guides for B2B clients

  • Created campaigns for email, direct mail, products and conferences

  • Wrote copy for webpages, blog posts, newsletters

  • Partnered with CEO to create the first-ever company culture book

  • Built the company’s first editorial style guide

  • Branded/launched the Elevate conference and Milestone product

  • Co-created the inaugural Campus Labs Awards program

  • Crafted copy for ads, emails, websites and resources for all of the company's SaaS products

  • Restructured outdated web copy, email templates & firm collateral

  • Bolstered outbound media contacts using Cision media database

  • Reduced marketing costs by writing and designing ads in house

  • Served as CRM system liaison and managed the firm’s intranet

  • Worked closely with attorneys to build website pages & newsletters

EDITOR & COPYWRITER

Apr 2013 - Mar 2016

BUILD WITH ASSEMBLY

  • Co-branded and launched the Day & Nite digital magazine

  • Interviewed musicians, film directors, festival founders, chefs & more

  • Managed freelancers and edited submissions for curated articles

  • Contributed advertising copywriting for diverse clients and brands

Education

ADVERTISING COPYWRITING GRADUATE COURSEWORK

HUMBER COLLEGE - TORONTO, ON

BA ENGLISH & CREATIVE WRITING

UNIVERSITY OF NEW BRUNSWICK - FREDERICTON, NB

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